User persona development
Research-based audience models that help teams make consistent decisions.
- User interviews
- Behavioural analysis
- Demographic research
- Persona documentation
Make design decisions with better evidence—from user interviews and journey mapping to prototype and usability testing.
Evidence before assumptions
A practical mix of strategic thinking, hands-on craft, and production support.
Research-based audience models that help teams make consistent decisions.
Map the end-to-end experience to reveal pain points and opportunities.
A structured evaluation of your product’s usability and accessibility.
Test concepts and live experiences with representative users.
Organise content and navigation around users’ mental models.
A repeatable research plan aligned to product and business decisions.
The shape adapts to the engagement. The principles stay consistent: define the decision, work visibly, test the thinking, and make the result usable.
Identify the decision, research objective, and key questions.
Choose suitable methods and create the research plan.
Find participants who represent the target audience.
Run sessions and gather qualitative and quantitative evidence.
Find recurring patterns without flattening meaningful nuance.
Turn the findings into clear, prioritised recommendations.
Package ranges provide a starting point. Final scope, timing, and pricing are set out in a project proposal.
$3,500
Quick evidence for an immediate decision
$8,500
In-depth research for a major product decision
$15,000+
Ongoing research support
Let’s uncover the evidence that will make your next product or design decision clearer.